I am THAT mom. The one who was so overwhelmed with information about health and development I stayed up all night researching for months. The one who read all the studies behind why certain toys are best for specific age groups. The one reading charts on layers for sleepwear, all the tips on regressions and diagrams of when to expect the next tooth. I didn’t mind drinking an extra cup of coffee to keep my eyes open to make up for the sleep I lost trying to pile my brain with facts. Raising kids in this world is overwhelming- there are threats to their physical and emotional health all around. There were many moments in that first year of motherhood when I felt inadequate, when I wondered if I was the best person to raise this little human. I looked at the future and felt bleak wondering how I was going to parent in this world of shifting truths. But I was reminded time and again of what Mordecai told Esther: “And who knows but that you have come to your position for such a time as this?” 

I was made to be my babies’ mom, in this specific time, balancing life with these specific struggles. And you are exactly where you are for a purpose; you can do incredible things in the moment you’re in. We wanted to design a brand that empowers you to do that. Not a single toy or book will be represented on here that I do not believe in. Clothes that reflect the individuality of your family will be promoted. We believe in quality and affordability- and here, I hope you know that you will find both. We so appreciate you taking time to look at our store!